Do I need a website if I already have a Facebook page?
We get asked this regularly, usually by trades and local services whose Facebook page is genuinely producing work. The honest answer is that it depends on where your customers come from — and for some businesses, the answer is no.
When Facebook alone is genuinely fine
If your work comes from recommendations in local groups, your customers are all on Facebook, and you are turning away jobs already, a website will not change much. Spend the money on a van sign or a photographer instead. Anyone telling you every business needs a website is describing their invoice, not your situation.
When it starts costing you
- People search Google for what you do. A Facebook page competes poorly for those searches, and you are invisible to anyone who does not use Facebook.
- You want to be found for a specific service in a specific town. That is what a website is genuinely good at.
- You need to look established. For higher-value work, some customers check for a website as a credibility signal — fairly or not.
- You want to control the presentation. On Facebook your business sits next to whatever the algorithm shows next.
- You are quoting commercially. Business customers often expect a website before a purchase order.
The ownership point
Your Facebook page exists on terms you do not control. Reach changes, accounts get restricted, and appeals go to a support process rather than a person. It is uncommon but not rare, and businesses it happens to lose their entire customer channel overnight. A website is an asset you own outright, on a domain nobody can take away.
The middle option
A small site — three or four pages covering what you do, where you work, and how to contact you — costs considerably less than a full build and covers the searches Facebook misses. Keep the Facebook page for the audience that already works. The two do different jobs, and running both is usually better than choosing.
What we would tell you
If you ring us and describe a business that is busy on word of mouth with no search demand for what you do, we will tell you to save your money. We would rather do that than build something that sits there generating nothing.