Custom CRM Systems
A CRM that matches how your business actually sells, rather than one you bend your process to fit. No per-user licensing that scales painfully as you hire, and none of the eighty percent of features you will never open.
What's included
- Contact, company and deal tracking structured to your pipeline
- Your real sales stages, not a generic template
- Activity history and follow-up reminders
- Email integration
- Reporting on the numbers you actually review
- Role-based access for your team
Who this suits
- Teams whose pipeline lives in spreadsheets or someone's inbox
- Businesses paying steep per-seat fees for features they never use
- Companies with a sales process that off-the-shelf CRMs handle badly
When this isn't the right fit
If you are a two-person team and HubSpot's free tier covers you, use it. Custom CRM starts making financial sense when licence costs scale or the process genuinely does not fit standard tools.
Common questions
Why build a CRM instead of using Salesforce or HubSpot?
For many businesses you should use those — they are mature products. Custom becomes worthwhile when per-seat licensing gets expensive at your headcount, or when your process needs constant workarounds to fit the tool. If neither applies, we will tell you.
Can you migrate our existing data?
Yes. Spreadsheets, exports from another CRM, or a database — data migration is part of the project and gets scoped alongside the build.
Is it hosted for us?
We can host it, or deploy to infrastructure you control. Either way you own the data and can export it whenever you want.
Other services
Custom Website Design
Hand-coded custom websites for UK businesses. No templates, no page builders. Fast-loading, built to rank, scoped and quoted before we start.
WordPress Development
Properly built WordPress sites for UK businesses. Lean themes, no page-builder bloat, easy to edit yourself. Built in Rugby, delivered UK-wide.
Bespoke Software Development
Custom business software built around how you actually work. Job tracking, workflow, internal tools. Scoped and fixed-priced before development starts.
Production Management Systems
Production management systems built individually for each manufacturer. Not a template — your departments, stages and checks. Shop-floor boards, audit trail, live sample to try.
Areas we cover
Based in Rugby, working across the UK. Local pages: Rugby, Coventry, Northampton, Leicester, Warwick, Nuneaton, Leamington Spa, Daventry.