Vehicle recovery and mobile mechanics

A recovery service built to turn local searches into phone calls

A fast, SEO-focused WordPress site for a Midlands mobile mechanic and 24/7 breakdown recovery service, built to win local search across Rugby, Coventry and Northampton and turn it into calls.

The problem

Breakdown recovery is urgent, mobile-first traffic. Someone at the roadside is not browsing — they need a phone number immediately, on a phone, often on a poor connection.

The business covers multiple Midlands towns, and local search visibility across all of them matters more than a single central listing.

What we built

  • A hand-built WordPress theme rather than a page builder, keeping the site fast and lightweight for mobile connections.
  • Local SEO structured around the towns actually covered, rather than a single generic service area.
  • Click-to-call throughout, designed mobile-first for urgent traffic.
  • Pages geared to capture both recovery and we-buy-any-car enquiries.

What changed

  • A site built for the way its customers actually arrive — on a phone, urgently, from a local search.
  • Local search presence across the Midlands towns the business covers rather than one location.

Built with

WordPressPHPCustom ThemeLocal SEO

More of our work

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